Jared Lansky Weblog

Search engine optimization is a vital facet for any online business to prosper.  While it is one of the most basic techniques of online marketing, it is still one of the most effective methods out there.  Despite the internet constantly changing and evolving, the need to focus on this concept has never been so strong. 

As with many facets of running your business, you may need to seek assistance and find a search engine optimization professional.  For some small business owners, the need to find a professional is because of a lack of time to focus on this concept.  For others, it is because of a lack of knowledge and the need to proceed with this online marketing method effectively.

Regardless, it is vital you select the right professional to work with.  “You want to make sure you take the time to find the right professional because it can be disastrous for your marketing campaign if you do not choose wisely.” Jared Lansky \\ AdBuySell

The first thing you want to take into consideration prior to choosing a professional is to look at their web site.  Do a thorough review and analysis of the web site in regards to the content, graphics, balance, and overall professionalism.  If it looks like the site was thrown together quickly, move on to the next prospect.

In addition, you want to look at their search engine rankings and ask for the keywords they have targeted for their site.  This will be a good indication for how serious they are about the business and where they compare to other similar sites.

Once you have analyzed and reviewed the site, request a portfolio for you to look over.  While this may seem overboard, you have to remember that you are hiring them for a professional service.  Some SEO professional sites have a portfolio page on their site.  If this is the case, look to make sure the page is updated and contains links to the web sites they have done marketing campaigns for in the past.  This gives you a good indication of what you can expect from them for your site.

If you are still convinced this is the company for you, the last step is to submit a search engine optimization proposal.  Look at what the proposal contains and the strategies they intend on using to increase your traffic volume and climb higher in the search engines.  If the strategies meet your standards and appear legitimate, you will have found yourself a SEO professional to help you climb the search engines.

Applying web page analytics to your advertising campaign gives you the opportunity to better target what works and what does not.  There are several advantages to including this within your marketing scheme.  Here are six facets that Jared Lansky from AdBuySell uses that can help with online advertising.  

1. Understand your resultsWhether you are seeing a lot of results or not many at all, it is essential you understand them.  If you are seeing a lot of results, you want to know where they are coming from.  If you are not seeing any whatsoever, you want to be able to identify the problem and fix it.   

2. Accomplish your goalsUnderstanding the results you are getting will allow you to move toward your goals.  You will have a better understanding of what needs to be done in order to achieve your goals.  If you have no clue what is going on with your advertising, chances are you are going to struggle getting to your goals. 

3. Find your target marketOne of the many things of how analytics can help with online advertising is by finding your target market.  You will be able to identify the visitor groups who are most likely to become a customer or member of your team.  This can be difficult to do at times, which is precisely why you want to include an analytic tool. 

4. Click-path trackingClick path tracking will allow you to maximize the rate at which your web site visitors convert into customers.  You can then adjust the content and graphics on your web site in response to the results you come up with so you can satisfy your visitors. 

5. Identify online revenue-enhancing opportunitiesHaving an analytic tool will also give you the ability to identify online revenue-enhancing opportunities like product cross-sells.  You will be able to identify which keywords, search engines and promotions drive the most sells to your business.  This is crucial so you know exactly which search engines to promote to and which keywords to use. 

6. Path analysisPath analysis helps indicate whether or not visitors are finding the information they need and want on your site.  It will act as an early detection system for any possible problems you may encounter.  With these results, you can adjust or change your web site to better suite the demands of your visitors. 

These are just a few of the ways for how analytics can help with online advertising.  By applying this to your marketing scheme, you will be able to understand your marketing better and satisfy your visitors more. For more information call Jared Lansky from AdBuysell. 

ADTECH NY has proven to be the prime event for digital marketers. It presents an opportunity for digital marketers to display a wide variety of fresh and enticing products. While there are a number of items you can expect to find, it can be the opportunity of a lifetime for participating vendors.

By attending ADTECH NY, participating vendors will be given the chance to reach several people that typically cannot be reached. Everyone from brand advertisers to agencies to publishers can be seen at this incredible event. In addition, you will be given the chance to reach key members of the trade media. “This event attracts a lot of attention but it’s also very expensive to get a booth. Say Jared Lansky / AdBuySell

The hall itself exhibits fascinating pieces of the digital world today as well. You will find technologies and software that are employed in all digital marketing today. It gives you the chance to not only present yourself to the numerous important figures, but at the same time see what else the digital world has to offer.

When exhibiting yourself at ADTECH NY, you can present several different technologies or software. You will also find several different kinds of software from other people who are at the event as well. It is an event that you and many other digital marketers can showcase what you have to offer. As AdBuySell Jared Lansky says “A little competitive intelligence goes a long way”

Because the world is gradually becoming dependent on the internet, there are a number of different kinds of digital software and products you will find that are related to the internet. Just a few include ad networks, ad servers, and tips on email marketing. The goal is to allow you to display the different kinds of products and software that you have to offer people online.

In addition, you will find various features that have to do with search engine optimization, different search engine marketers, viral marketing and publishers. Although the internet has already come a long way since first being developed, it still has a long way to go. Every day new pieces of technology and software are being developed. At ADTECH NY, you will get to see all of the latest things that have been invented and created to help entrepreneurs.

Whether you are looking to exhibit your own digital marketing technology and software or if you are just looking to see what is out there today, ADTECH NY is the prime event to be at. You will have the opportunity to see where the internet is at today and where it is heading digitally in the future.

By: Deep Raj
Online Businesses have gained popularity because they help business owners to place their businesses in front of thousands of users across time zones in one instant. Web based businesses rely heavily on online marketing One of the biggest advantages of online marketing that it facilitates quick and easy sharing of information amongst consumers. This reduces an organization’s marketing costs to a large extent.

Unlike the olden days when users had to spend money to transmit information by a telephone call or a letter; these days the same can be done free of cost through email. Online marketing also helps in eliciting a quicker response from users. Users no longer need to post business reply envelopes or make expensive telephone calls. All it needs is a few mouse clicks to obtain all the desired information about a company’s product or service.

Online marketing quickens the two-way communication process between a company and its customer. It also offers a company an unobtrusive way to communicate with its potential customers. It means that online marketing diminishes the role of intermediaries allowing companies to pass on the incumbent benefits to their customers.

Affiliates benefit a lot through online marketing. Their marketing initiatives get a boost as they get an inexpensive way to target overseas clients. Another advantage of online marketing is that it helps companies to close deals without incurring much expenditure. Deals can be closed via email or telephone without the need for an executive to visit the prospect personally.

Online marketing can help start-ups save a lot on infrastructure costs. It eliminates the need to rent a separate office as start up owners can work from home. Other associated costs like electricity, water, heating, communication costs can also be eliminated.

With Online Marketing, the astronomical costs associated with television, print or radio advertising can be side stepped. Unlike traditional advertising where users have to accept the rates offered by the publishers; online marketing allows users to design campaigns according to their budget with no upper or lower limits attached to their marketing expenditure.

The interactivity inherent in an online marketing campaign is simply unmatched. If you are looking for a cost-effective way to target your audience the online marketing is the best option.

By: Dustin Cannon
Advertising your home based business is the best way to ensure yourself success. Without advertising a business, customers/ the public cannot learn of your business, product or service. This prevents sales from ever being made or an income being created. There are the usual methods of advertisement such as newspapers and billboards. The biggest and most widely used method of advertising today has become Internet advertising. The ability to broadcast an advertisement to a global market allows for unlimited customer possibilities. Using the Internet to advertise is simple, affordable and effective. You can achieve advertising success by researching your advertising choices and having a pre-calculated budget before choosing ad methods.

By having a prepared advertising budget you can shop for advertising methods and know exactly what you can afford to spend per day, week and month. For even the most minimum advertising budget there are advertising resources available such as those provided by Google. Google adwords allows its customers to set up a budget for ad appearances. Once the maximum monetary amount is reached the ads no longer appear keeping advertisers in a safe range for their business budget. There are numerous methods such as email marketing that can save funds for businesses. Other advertising methods may come at a higher fee such as web banners or display ads that can include a logo, photo or video clip. This is where the budget comes into play once more. Knowing if you are able to create a combination of advertising methods for a solid ad campaign will depend on your advertising budget.

Research always allows you to have a better-rounded understanding of anything you are gaining knowledge of. Taking the time to read books, web articles or view videos on advertising will help you to know which methods you will desire to use in your ad campaign. You can learn of the advertising methods that you competitors use and how to alter those methods for your own personal gain. Once you feel as if you are able to make a fully comfortable decision you will be appreciative of the time and effort you spent in learning about your advertising methods. Online advertising can bring great profits for your business. You reach more potential customers through the Internet than any other advertising method as they only reach a limited amount of the public.

There are a number of helpful Internet advertising methods available. Some of the methods to research include: direct marketing, email marketing, contextual ads, web banners and Google advertising methods. The Internet itself is a useful resource of information that you will find to be a great knowledge resource. You can search entrepreneurial sites that can offer an abundance of information for Internet success. Internet advertising success is easily achieved through research, time and effort. As long as you are determined to build a successful ad campaign you can find success as a result of your hard work. Take the time to prepare yourself with a solid campaign for your businesses advertising and you will succeed in your home based business far beyond your expectations.

By Mark Fortimer
Advertising online is a major part of any advertising campaign nowadays. Since the internet is a major source of information and entertainment, it makes sense to advertise on the internet. Three popular types of online advertising are banner ads, pop up ads and pay per click ads.

Banner ads are a popular form of online advertising. By paying a fixed regular amount, one can place one’s ads in the form of banners on websites. Banner ads differ from pay per click ads in the sense that whereas one has to pay only when people click on the ads in a pay per click campaign, one has to pay a fixed amount of money to a website owner for placing one’s ad over there irrespective of how many people click on the ad in a banner advertising campaign. The price of the banners depends upon the site where one is advertising, the size of the banner and the location of the banner, that is, at the top, at the bottom, or in the left hand or right hand column.

Pop up ads are losing popularity as they are most often associated with malware and most browsers nowadays have integrated pop up blockers and people download and instal pop up blocking software. Therefore, pop up advertising is not as good an idea as banner advertising or pay per click advertising.

Pay per click ads ensure that one only pays for those viewers who are interested enough in the advertisement to have clicked on it and therefore it is gaining popularity nowadays.

By Dane Phillip
Google AdWords, Yahoo Search Marketing, MSN AdCenter and many more provide product that allows you to list ad and target it to users who are looking for your product or services. These search engines gathers, sort and report information from the internet, based on your topic of interest. It also displays Pay-per-click ads in the advertising area of their search engine and many of their affiliate sites. Ads on search engine are triggered by the user query. Google scans the keywords that you’ve chosen to represent your business. When a user searches for keywords you’ve selected for your ads, your ads can appear next to the search results. This is called keyword advertising. Keyword advertising has many benefits like target advertising and better advertisers ROI than untargeted ads. Ads on search results pages are available on a cost-per-click (CPC) basis. This means that you’re charged only when somebody clicks on your ad and visits your website.

Google, Yahoo and MSN provide an interface to manage your ads, keywords, ad groups and campaigns. But for managing different account, users need to go on to different sites. GMI has developed a set of tools that can create a single passport login to manage all online advertising accounts of the user under the same roof. It also helps its users to perform automatic bidding, and track the performance of paid and free listings and many other features that standard search engine do not provides.

PPC tools provide unique interface where you will find the weapons you needs to successfully launch and maintain effective Pay Per Click search engine marketing campaigns at Yahoo search marketing/Overture, Google AdWords and MSN adcenter. Interface with its extensive services are your allies for ROI-maximizing pay per click bid management, full campaign measurement and tracking, extensive keyword research, and time-saving

ppc listing management.

PPC tools includes following major services.

* You can manage your Google, Yahoo and MSN advertising account by one interface.

* It provides various SE’s keyword research tool to add/manage your keyword bank.

* It provides various types of Automation features. ROI Bid Option set your keyword bid automatically based on your desired position. ROI Automation Option set your keyword bid automatically based on your desired CPA or ROAS.

* Using Day Parting tool, you can set your keyword bid for particular time period.

* Keyword Scheduler will automatically review your keyword from your advertising account based on your set options.

* Advanced Analytics provides advanced features. Competitor Analysis section provides you to figure out which ad is display for which keyword on SE. AdSplit Test section help you to find out which ad perform best for you.

* Conversion Tracking is one of the major functionality, which provides you real time data of successful conversion.

* Report section will provide you various types of break down of your overall account’s campaigns performance. Dash board screen provides you with a quick summary of your overall performance.

* It also provides supports for various affiliate networks like Clickbank, Commission Junction, Azoogle etc.

Advertising accounts are fully customizable for any advertiser. They can customize following aspects:

* Cost-per-click (CPC) pricing, so you pay only for the clicks you’ve received at a price you’ve set.

* Cost-per-impression (CPM) pricing for those who prefer to target individual content sites and pay by the impression.

* Daily budget.

* Targeting your ads in particular country or region.

* Targeted ads you create and manage.

* Ad scheduling: run your ads on the days and hours you want.

* Performance reports 24/7 online in your account.

* One or multiple ads targeted with one or more keywords.

Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable. Perhaps in the future, online advertisements will be specifically tailored to the end user. The ad might look just like a standard television commercial with interactivity, or it might be a specialized ad that can convert to any spoken language based on the option set in the user’s computer. And more advanced tools will be required to manage them. We are keeping our eyes on the ongoing changes and eventually we keep on improving the quality of our products to provide our clients greater satisfaction and good features.

By: Mark Garland
Several tips to help you in advertising your website can lead to improving the traffic of your site and possibly increasing revenue for your business.

Advertising your website is crucial in success and there are many places online you can do this. Many websites offer blogging where you can add a discussion about your website and products.

Blogging in numerous places on the web can also assist if you are blogging with particular keywords that are crucial to your site. Not only will users pull up your website in a search engine, they may hit your blogs about your site.

There are many online newsletters you can add your website to or write articles about your website and products and have it printed. Advertising your website in online newsletters is good because millions of people subscribe to newsletters and this can generate excellent business.

The cost to run an ad in a newsletter can be pretty affordable and bring in big time results.

You might want to research which newsletters would be right for you and your business so the newsletter is a good fit.

Make sure you have the best company hosting your website. You get what you pay for applies in online web marketing also. Research the company hosting your site before you make a decision.

If you pay the wrong company, you might find out they are down 60% of the time. This would mean your website isn’t even online half of the time. It is your business, make sure you know who is doing the most vital part of the advertising; hosting.

With the internet being as competitive as it is, it is extremely important you understand the behavior and needs of each of your customers. “Spending good money against bad targets is a fast track to failure” mentions Jared Lansky.  While you may have the best business on the internet, it is important you understand your customers and how to reach them.  In order to do this, behavioral marketing is the way to go.

Behavioral marketing certainly makes your advertisements more effective.  It allows you to put your ads in the face of internet surfers when they are most likely to purchase your product or service.  In order to find out who is about to make these purchases, information is collected based on the web browsing of individuals and identifying which pages they have clicked on.

When promoting your web site, you have to understand that there are four different kinds of shoppers.  There are the economical shoppers who are interested in price, quality, and value.  Then there are the ethical shoppers who are looking for ethical web sites and companies.  Next are the personal shoppers who want to interact with you and get to know you prior to making purchases.  And lastly, there are the apathetic shoppers who only shop when they must.

So what do you do with this information?  When promoting your site, you want to identify the behavior of the surfers on the internet. “Know thy customer” says Jared Lansky.  Find out what kinds of people fall into what category.  From there, you can determine how to reach them and where to place your ads.

To understand behavioral marketing better, you have to understand that there are three different kinds.  The first is based on web page visits, which allows you to identify the web sites individuals visit most frequently.  Finding out this information can eliminate you the embarrassment of getting shut down by someone who is not interested.

The second kind is based on keyword searches or content read.  This type of behavior allows you to see what people are looking for and what kinds of content they read after arriving.  In doing so, you have the ability to target specific keywords for your web site and marketing ads.

Lastly, look at the visitors that have already been to your web site at some point in time.  There are a number of ways you can do this such as placing codes on your web site to keep track of different visitors.  You can even place codes on specific pages to find out what they are truly looking for.

There is no question that behavioral marketing can truly benefit you and your business.  If you want to propel ahead of your competitors, it is vital you include this marketing scheme within your business plan.

By: Guest Editor
Did you know that there are 200 million people in the United States that have mobile phones?  You need understand how important this fact is going to become in the future. Mobile advertising is becoming the next big marketing method to be used in the U.S.

Not many people know that mobile phones now outnumber the number of personal computers in the U.S. This is why you should know how big mobile advertising is becoming. People everywhere are going from looking at their television, to their computers and now to their mobile phones. Mobile advertising will easily become a billion dollar business in the near future.

So how can you make money with mobile advertising? Everyone knows that mobile phones are at the center of our changing lifestyles. This will make the mobile phone an invaluable business tool for many companies. Many people these days are always so busy with not enough time to do everything they need to but most people will have a phone with them, which makes it easier to reach them with mobile advertising.

There are many marketers like Jared Lansky, that are exploring new technologies, services and software that will enable sending advertising through text messages and other ways with mobile phones. So, this is how you can make money with mobile advertising.

One: The first thing you need to do is to learn all you can about mobile advertising. Without knowledge you won’t be able to effectively learn to use it.

Two: The next step you need to do is to learn how to use this advertising effectively. You need to learn how to send ads using the mobile web, SMS or MMS. You have to be able to master the complexities of this form of advertising.

Three: The third step to take is to find the systems and user friendly software products that will allow you to use mobile advertising.

These are all very important steps for you to take when you want to use mobile advertising. It is very possible to make money with mobile advertising and Jared Lansky knows this and so should you. In order to stay one step ahead of the other businesses out there, you need learn as much as you can about this form of advertising now or you can very easily be left behind. So, what are you waiting for, learn all you can now.